Sağlık Yönetimi (YL) (Tezli)
Ders İçerikleri


1. Semester

Course CodeCourse Name(T+A+L)ECTSCompulsory/Elective
SYY5101 Health Management 3+0+0 9 Compulsory
Health management covers the characteristics of effective health management, determinants of health, hospital management, organization and boards, building management Manager, Managing People, Motivation, Leadership, Team Building, Managing and Transporting Medicines and Medical Equipment, and health promotion.
Course CodeCourse Name(T+A+L)ECTSCompulsory/Elective
SYY5107 Management and Organization Theories 3+0+0 9 Compulsory
organizational paradigms and metaphors, current topics of discussion in the field of management and organization, approach, resource dependency, the environment, and the concepts of culture, stakeholder theory, succession theory, transaction cost and resource dependence theories, institutional theory, and organizational ecology theory

2. Semester

Course CodeCourse Name(T+A+L)ECTSCompulsory/Elective
LEE5500 Scientific Research Methods and Ethics 3+0+0 9 Compulsory
Course CodeCourse Name(T+A+L)ECTSCompulsory/Elective
SYY5104 Strategic Management in Healthcare Organizations 3+0+0 11 Compulsory
Definition of Strategy, strategy in organizations, definition and classification of organizations, emergence and deficiency of strategy, organizational systems, development of strategies in the perspective of organizational theory, explanation of the basic features of industrial dynamics, corporate and business strategies, definition of strategies as a process, definition of strategies as a field of theory and application. and its classification, strategy schools and value chain concepts.
Course CodeCourse Name(T+A+L)ECTSCompulsory/Elective
SYY5171 Seminar 0+0+0 4 Compulsory
Preparing a presentation and making an effective presentation, preparing a seminar project, using resources and appropriate citation rules.

3. Semester

Course CodeCourse Name(T+A+L)ECTSCompulsory/Elective
SYY5191 Thesis Study 0+0+0 30 Compulsory
Scientific examination of a selected topic in health management and developing recommendations for relevant stakeholders.

4. Semester

Course CodeCourse Name(T+A+L)ECTSCompulsory/Elective
SYY5192 Thesis 0+0+ 30 Compulsory
It consists of topics that the student will determine together with his/her thesis advisor regarding the thesis topic.


Department/Programme Elective Courses


Course CodeCourse Name(T+A+L)ECTS
SYY5001 Data Management in Healthcare Organizations 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5002 Marketing in Healthcare 3+0+0 6
Health care Marketing, Development of marketing in health sector, development of service sector and factors affecting it, consumer behavior in marketing of health services, marketing information system and market research, market segmentation and target market selection, strategic marketing planning, marketing mix elements (7 P), TQM and customer satisfaction, marketing ethics, covers new approaches in marketing.
Course CodeCourse Name(T+A+L)ECTS
SYY5003 Consumer Behavior and Brand Management 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5004 Health Law and Legislation 3+0+0 6
Health Law, health management and health policy to create legislation, taking into account international and national doctrines to write procedures in the service presentation, health and patient rights in the form of appropriate services.
Course CodeCourse Name(T+A+L)ECTS
SYY5005 Operations Management in Healthcare Institutions 3+0+0 6
Rapidly changing business environmental conditions also affect the management of healthcare managements systems. This situation has special importance in many aspects of healthcare services with different characteristics from other bussiness. In order to ensure the effectiveness and efficiency of the activities carried out in healthcare management, They need to have different leadership characteristics than in the past. Integration of hospital operation and hospital management is needed for managers to make fast and accurate decisions. The aim of the course is to inform the managers about the methods and methodologies that will help the management skills needed.
Course CodeCourse Name(T+A+L)ECTS
SYY5006 Communication in Healthcare Organizations 3+0+0 6
Health communication will be discussed in three main dimensions in this course. 1. It is the improvement and development of public health. Issues related to this dimension; Definition, Purpose, Scope, Characteristics of Communication, Elements of the Communication Process, Social Origins of Health and Disease Concepts and Their Effects on Health Communication, Perception and Dimensions of Health Communication on the basis of countries, Application Examples and International Meetings and Decisions that Affect the Development of Health Communication, Individuals' Attitudes and Behaviors It is the Communication Models that direct. 2. The interpersonal dimension to increase the efficiency of communication between healthcare professionals and patients. Issues related to this dimension; Communication Between Patients, Physicians, Healthcare Professionals and Healthcare Managers, Difficulties in Health Communication, Factors Affecting the Effectiveness of Health Communication and the Concept of Service Failure in Health 3. Social marketing dimension in order to present products and services produced in health institutions to health consumers. Subjects related to this dimension: Social Marketing in Health Institutions, Health Journalism, Health Literacy, Media Advocacy Approach Brand and Image Management in Health Institutions, Corporate Reputation Management in Health Institutions, Advertising Studies in Health Communications and Advertising Restrictions in Health Institutions
Course CodeCourse Name(T+A+L)ECTS
SYY5007 Quality and Efficiency in Healthcare Services 3+0+0 6
Definition of Quality Concept, History of Quality Improvement in Health Services, Customer Satisfaction and Measuring Satisfaction in Healthcare Institutions, Measuring Quality in Healthcare Services and Quality Measurement Tools, Teamwork in Quality Improvement, Continuous Improvement and Improvement Models, Basic and Managerial Tools Used in Quality Improvement, Accreditation in Health Services and Certification, Evaluation of Health Service Quality and Quality Control in Turkey.
Course CodeCourse Name(T+A+L)ECTS
SYY5008 Social Responsibility and Sustainability in Health 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5009 Health Sociology 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5010 Organizational Behavior in Healthcare Organizations 3+0+0 6
The course covers topics such as personality, emotions, perception and attribution, motivation, leadership, power and conflict that will allow employees and managers to better understand and explain behavior and attitudes in organizations, as well as current issues in organizational behavior
Course CodeCourse Name(T+A+L)ECTS
SYY5011 Financial Analysis in Healthcare Organizations 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5012 Cost Accounting 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5013 Human Resources Management in Health Institutions 3+0+0 6
The topics is placed in this course as follows: defination and scope of human resorce management/ human resource planning including job design and analysis; recruitment and selection; compensation; employee development; workplace health and safety; and employee relations.
Course CodeCourse Name(T+A+L)ECTS
SYY5014 Compensation Management and Job Evaluation 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5015 Performance Evaluation in Human Resources 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5016 Pharmaceutical 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5017 Chronic Illness Management 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5018 Quantitative Practices in Healthcare 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5019 Health Insurance 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5020 Medical Tourism 3+0+0 6
General information about Health Tourism (tourist health, medical tourism, thermal tourism, elderly and disabled tourism), health tourism and its applications in the world and in Turkey, quality / accreditation in health tourism, ethical issues, marketing activities in health tourism (promotion, branding), health actors playing a role in tourism, government incentives, international health tourism.
Course CodeCourse Name(T+A+L)ECTS
SYY5021 Material Management in Health Institutions 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5022 Medical Documentation 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5023 Liderlik ve Yönetim Becerileri 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5024 Information Management in Hospitals 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5025 Audit in Health Care Facilities 3+0+0 6
Course CodeCourse Name(T+A+L)ECTS
SYY5027 Digital Marketing in Health 3+0+ 6
The content of this course consists of Search Engine Ads, Search Engine Optimization, Web concept, Social Media and changing e-commerce trends in the digital environment. Data and applications for the digitalization of the 4P approach, defined as the marketing mix, are presented. In addition, digital brand and digital marketing trends are discussed in a world where social media transforms from content to e-commerce environment.